On Demand Ad World

Opening song: Saagar jaise aankho waali – Saagar
Opening mood: Calm and composed.

The company which I’ve joined earlier this month, is quite popular for it’s TV ad’s, which are not understood by the general public. But, I just love these ads, since most of them are funny in a weird way.

During the induction program, I got to chance to see a few of the ads that weren’t on air in India.

One of them goes something like this.

/* Scene: A room, somberly lit. We see on screen two people. One on the couch, looking tense and wiping his forehead (tense guy). The other one seated on a comfortable chair behind a desk (the shrink). */

Tense Guy: I get weird dreams.

Shrink: What kind of dreams?

Tense Guy: Nightmares. I am being chased.

/* Scene cut: A group of men dressed in black cloaks are chasing the tense guy, who’s running and gasping for breath. */

(Cut back)

Shrink: Who’s chasing you?

Tense Guy: The customers, the distributors,.. Basically everyone.

Shrink: What do they want?

Tense Guy (looking very tense): Everything; Efficiently; Immediately…

Shrink: Hmmm… I see the problem. You are slow, outdated, unable to keep up and in constant denial.

Tense Guy: No – I am not…

Shrink (smiles, without missing the beat): See you are!

/* Scene fade to black. */

The letters “It’s an On Demand World” appears.

It’s a short ad of about 20 seconds, but it does leave a mark on the minds of the viewers…
Of course, you need to have an active mind for the mark to be inflicted, or you might just miss it!

Closing mood: Feeling sleepy.
Closing song: Jaanu meri jaan.


About gautshen

A jack of many trades of which , Linux Kernel Programming puts food on the table. Also pursuing his PhD in the area Theoretical Computer Science at the Chennai Mathematical Institute. Is an avid reader interested in the Hindu traditions and philosophy. Loves Bicycling and Good Music. Name is Ranjal Gautham Shenoy.
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3 Responses to On Demand Ad World

  1. Jayanth Madhav Barki says:

    LOL! IBM does have some funny ads…Good one!

  2. priya says:

    now THAT is a good ad.

  3. Kripal Pais says:

    i love the ad world. could u get a copy of it for me? i’m aiming for my mba degree in advertising and marketing

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